In 1999, Ernesto Perez-Carrillo Jr. inspired by his personal taste for very full-bodied cigars, introduced the Serie R cigars. And so began today's trend for fuller-flavored cigars. Packed in dark mahogany, cabinet-style boxes replete with gold inlay logos and lettering, Serie R cigars deliver their extra-bold bouquet as soon as the box is opened. Their full-bodied flavor is perfectly balanced with a sweet finish.